I bend pixels, frames & physics

The short version

I design motion graphics and 3D for television. Day to day that means Almashhad, a Dubai-based Arabic news and entertainment channel, where I build programme openers, channel idents, news graphics and title sequences that go to air across broadcast and smart-TV platforms. Before and alongside that, I've spent five-plus years making motion and video for software and technology companies.

The through-line is not a style. It's an interest in rhythm, weight and reveal — how long to hold before the cut, how heavy a letterform should feel when it lands, what you withhold so the reveal earns something. Most of the craft in this job is timing decisions nobody consciously notices.

How I work

Blender for the build, After Effects for the feel

Almost everything dimensional starts in Blender — the White House model for the US Election 2024 opener, the holographic globe for the news package, the smart watch product film. Blender handles modelling, shading, lighting and render. After Effects then does what it is genuinely best at: pacing, grade, glow, type and the last ten per cent that makes a shot feel intentional rather than rendered.

AI where it wins, not where it's fashionable

The Season 2 titles for Menna Wa Fena were produced end-to-end with AI tools — every frame, texture and light reflection — with no traditional 3D or compositing in the chain. That was the right call for that brief. The cinematic Arabic title open, by contrast, is Blender 3D with Runway ML elements dropped into specific shots. I treat generative tools as another department in the pipeline: brilliant at texture, atmosphere and impossible plates, still unreliable at precise brand geometry and Arabic type.

Arabic and English, designed separately

Working on Arabic-language broadcast means Arabic type is a first-class design problem, not a localisation ticket. Letterforms connect, baselines behave differently, and the eye enters from the other side of the frame. I design the Arabic lockup and the English lockup as two solutions to the same idea. More on that here.

Recognition

I designed the visual identity, logo, custom animations and studio background graphics for Andi Soual (‘I Have a Question’), an Almashhad talk show. The show was named an Apple Podcasts Best of 2025 selection and won the Shams Award for Best Arabic Podcast 2025. Credit where it belongs: sound design by Marwen, art direction by Marc, Head of Creative Nebras.

Toolkit

Clients & collaborators

Almashhad · Securiti AI · ABIC · Data Science Dojo · Trout · Letscodify · Ignite Labs · TCC Wireless · Metro by T-Mobile

Elsewhere

Showreel and project videos on YouTube. Case studies and stills on Behance. Career history on LinkedIn.

Questions people ask