- ClientAlmashhad TV
- Year2024
- RoleVisual identity · Logo · Motion design
- ToolsAfter Effects · Premiere Pro · Photoshop
- RecognitionApple Podcasts Best of 2025 · Shams Award 2025
- LanguageArabic
The brief
Andi Soual — ‘I Have a Question’ (عندي سؤال) — is a talk show on Almashhad built around the act of asking. Not interrogation, not debate: curiosity. The identity had to carry that in a form that worked as a logo, a title sequence, an on-screen graphics package and a physical studio background, in Arabic, on a schedule.
The idea
A question is a person leaning toward something they don't yet understand. So the whole language became silhouette — figures reduced to shape and posture, where you read intent from a lean and a gesture rather than a face. Silhouettes solve three problems at once: they are graphically bold at any size, they stay neutral about who is asking, and they let 3D elements sit inside a flat 2D world without the seams showing.
Building it
The bulk of the sequence is 2D silhouette animation built in After Effects, with 3D elements layered in to give depth to specific beats. Artwork was constructed in Photoshop; the edit and finishing ran through Premiere Pro. The same silhouette system was extended into the show's logo, its custom on-air animations, and the After Effects studio background graphics that appear behind the host.
That last part is the piece people underestimate. A studio background is not a title card — it plays for forty minutes behind a live conversation, so it has to be interesting enough to notice once and calm enough to never compete with a face. Different timing rules, same visual language.
What I designed
- Show visual identity and motion language
- Logo design and logo animation
- Title sequence — 2D silhouette animation with 3D elements
- Custom on-air animations and graphics package
- After Effects studio background graphics
Credits
Sound design: Marwen. Art direction: Marc. Head of Creative: Nebras. Produced at Almashhad, Dubai.
Result
Andi Soual was named an Apple Podcasts Best of 2025 selection and won the Shams Award for Best Arabic Podcast 2025. Awards go to shows, not to graphics packages — but an identity that holds up across a full season is part of why a show reads as a proper show rather than a recording of a conversation.
Next: US Election 2024 — broadcast 3D opener →
Let’s make something move.
Open to full-time roles and select freelance projects — Dubai, the Gulf and remote. Showreel, breakdowns and CV available on request.
Email me CV & availability Watch the showreel