- ClientAlmashhad TV
- Year2024
- RoleMotion designer · 3D artist
- ToolsBlender 3D · After Effects · Illustrator
- DisciplinePromo · 2D/3D collage
- DeliveryOn-air · Social
Loud, on purpose
Not every piece of on-air work should be restrained. A promo has a different job to an ident: it has to interrupt. This one uses a saturated CMYK palette, hard-edged cut-outs and deliberately mismatched scale to do that.
The collage idiom helps because it gives permission for elements not to belong together. A vintage microphone the size of a building next to a flat cloud is not a mistake in this language — it is the language.
Mixing 3D into a flat world
The trap with 3D-in-collage is that rendered elements arrive with soft shading and correct perspective, and instantly look like they were pasted in from a different project. The fix is to strip them back: flat or near-flat shading in Blender 3D, hard shadows, and grading in After Effects to force the render into the same CMYK range as the 2D artwork.
Once everything shares a palette and a shadow logic, the eye stops separating them.
Decisions worth naming
- The rainbow road as spine. A single continuous path gives an otherwise chaotic set of elements a direction to travel along.
- Cut edges left visible. Slight paper roughness on the cut-outs, kept rather than cleaned, because clean edges read as vector art instead of collage.
- Movement in steps. Some elements animate on twos or in held poses rather than smoothly, which keeps the handmade register.
Related: 2D animation and explainers.
Next: Paper-Collage Promo — live action, crumpled paper and halftone →
Let’s make something move.
Open to full-time roles and select freelance projects — Dubai, the Gulf and remote. Showreel, breakdowns and CV available on request.
Email me CV & availability Watch the showreel